Real estate development company Westbank collaborated with renowned Danish architect Bjarke Ingels to produce an exhibition entitled “Gesamtkunstwerk: Life as a Total Work of Art.” The exhibition explored the idea of city building, with a focus on Vancouver.
As part of a Stay & Wander team of photographers, we promoted the exhibition using social media. The campaign included an Instagram component and a curated mobile photography exhibition. The team was comprised of photographers from Vancouver, Toronto, Hong Kong, and France with over 680,000 combined Instagram followers.
The successful visual campaign resulted in almost 200% more engagement than estimated and successfully grew the number of followers on Gesamtkunstwerk’s Instagram account by nearly 600%.