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Canadian apparel retailer, Mark’s initiated a denim campaign with the tag line ‘Everything in Jeans’ – #EverythingInJeans. The campaign highlighted the different types of moments for everything in jeans. Mark’s worked with four different Instagram photographers across Canada.

I was hired by Mark’s to convey the story of how jeans are a big part of weekend family and adventures. With my family in tow, we spent the weekend road tripping to local spots, organically featuring ourselves in Mark’s product, in that environment. These photos were posted on my Instagram account as well as Mark’s social channels, during the campaign.

Through my Instagram platform alone, over 13,500 articles of engagement were generated, including likes and comments. Mark’s Instagram account posts using my photos received significantly higher than average levels of engagement.

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